bigbmma.com
Owned marketing site built around local search, branch discovery, and high-intent lead capture
Fitness / MMA
How We Turned 20 Leads a Month Into 25 a Day for Coimbatore's Top MMA Gym
Overview
BigBMMA is an MMA gym in Coimbatore that had built a strong local reputation but relied entirely on Instagram for new members, drawing roughly 20 leads a month. Growth was capped by a single channel and manual follow-up — not by demand for training.
The challenge
The gym had no owned digital presence that could capture high-intent search traffic. Instagram drove awareness but could not rank for transactional terms like 'MMA gym near me.' Staff had no unified system for enquiries, attendance, athlete progression, or competition prep — every tool was generic or disconnected.
Live build
Use BigBMMA live
Interact with the live BigBMMA site in this browser preview.
Weight-Class Calculator
Visitors enter current weight, target competition weight, and timeframe. The tool calculates cut/gain required, flags feasibility, and sends pre-filled details to the coach via WhatsApp.
Branch Location Finder
Visitors land on the contact page and immediately see their nearest gym — sorted by distance, with turn-by-turn routing embedded inline. No app download, no tab-hopping.
- Geolocation detects where the visitor is
- Branches reorder with the closest branch first
- Google Maps route renders inside the page
- Call, WhatsApp, and directions stay on-site
Unified Gym CRM
Every enquiry lands in one pipeline. The same system tracks attendance, athlete progression toward the next rank, and competition status.
Results
What changed.
Monthly leads
Before: ~20 (Instagram only)
After: ~750/month (~25/day)
Primary channel
Before: Instagram DMs
After: Organic search + owned site
Branches
Before: 1
After: 2
- Front-page rankings for competitive local MMA and boxing terms
- Demand growth sufficient to add classes and open a second branch
- Every enquiry captured in a managed pipeline with follow-up tracking
- Athlete management unified with lead acquisition in one platform
Stack
The operating layers we shipped.
Each layer was chosen around ownership: the public experience, the admin workflow, the data capture, and the systems that keep the business running without rented-tool drag.
Local SEO
Technical structure and content tuned for Coimbatore MMA, boxing, kickboxing, and near-me searches
Conversion tools
Weight-class calculator and branch finder turn visitor intent into WhatsApp-ready coach conversations
Gym CRM
Lead pipeline, attendance, athlete progression, and competition status managed from one operating system
Analytics layer
Search, enquiry, and branch-demand signals tied back to the owned site instead of scattered social DMs
"Before Autonode, we were getting around 20 leads a month and Instagram was our only channel. A year after launching the new site and SEO work, we're ranking on the front page for the terms that actually bring in members — 'MMA gym Coimbatore,' 'boxing classes Coimbatore' — and we now get around 20 leads a day. That demand let us start more classes, and eventually we opened an entire new branch to keep up. What sets the site apart is that nothing on it is filler. The weight-class calculator tells a fighter exactly how much they need to cut or gain for a competition and whether it's realistic in the time they have, then sends those exact details straight to our coach on WhatsApp. The contact page finds a visitor's nearest branch and maps the route without them ever leaving the page. The CRM ties it all together — every enquiry lands in one place, and we use the same system to track attendance, athlete progression, and competition status. It feels built for how a gym actually works, not a generic tool we had to bend around."
Belbin SamrajFounder, BigBMMA
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