Case study · Hyderabad
40%of every booking went to a third-party platform.
365 Run Club had the runners. Hosting an event still meant giving up 40% of the booking. The daily challenge moved through a form, a Strava link, and a Google Sheet before anything reached the dashboard.
How a kilometre reached the dashboard
- 01
A form goes out to the athlete.
- 02
They fill in that day's Strava run.
- 03
The team opens each link and checks the activity.
- 04
A Google Sheet takes the entry, and the sheet updates the dashboard.
That took four people about an hour each, every day.
The club hosts it now
Autonode rebuilt the daily challenge. Athletes sign in with Strava, and the run syncs on its own. There is no form, and nobody is opening links to update a sheet. The leaderboard updates from the activity.
Events moved to 365run.club. The club hosts them, so that 40% no longer goes to a third-party platform. At the run, the team scans a QR code for check-in. Regulars went from about 10 at each run to about 20, and the club secured a brand deal with Puma.
If your events still sit on a third-party platform, Book a Call.
WAY 2027 is the next edition
It is in progress now. The year starts 1 January 2027, and registration opens in early November. Entry is ₹365 for the year. One kilometre keeps the streak alive. Runners are placed in Beginner or Advanced from their last 12 weeks on Strava, and that lane stays for the year. There are three revivals. Rank comes from showing up, not from running the farthest.
The club is also expanding to shop.365run.club, where it will sell its merch.
Next step
Bring the platform in-house.
If the daily work still depends on a form and a third-party host, we should talk.
We reply within 24 hours, then a scoping call, then a fixed-scope proposal.