Scoring is step four of the audit — after inventory, cost, and data flows. If you score early, you will cut the wrong things. Use the interactive checklist once the map exists.
01 · The four buckets
Definitions
| Score | Meaning | Typical signal |
|---|---|---|
| Keep | Unique value, acceptable cost, low glue pain | Team lives in it daily; hard to fake |
| Consolidate | Overlaps another keep/rebuild target | Two CRMs, two email tools, dual calendars |
| Cut | Low use, low dependence | Dormant seats, zombie Zaps, unused seats |
| Rebuild | High dependence, poor ownership, high middleware | Site/CRM/email you rent but revolve the business around |
02 · Mistakes
What warps the score
- Scoring before mapping integrations
- Using sticker price instead of loaded cost (invoice guide)
- Marking everything rebuild because you are angry at the bill
- Marking everything keep because change is scary
03 · After you tally
Act in order
- Cut true zombies (quick cash)
- Consolidate overlaps into the keep/rebuild target
- Sequence rebuilds (usually site + CRM + email)
- Re-run the Stack Sprawl Index